Grocery store aisles and menus are full of claims and labels related to the food products they are selling or preparing. But, do they know the source of origin of that product?  Do they know where the product comes from?  Consumers want to know, so brands are seeking out new ways to communicate the story of their products to consumers transparently and with validity, and the Where Food Comes From Source Verified® label is their answer!  Brands partaking in the WFCF Source Verified® program know the source of origin of their products.