MEDIA CENTER

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The packer behind the pilot of a Canadian value chain for certified sustainable beef says its first three months are proof the model is scalable as well as functional.

(Winnipeg, Canada) March 15, 2018 – The first three months of Cargill’s Canadian beef sustainability pilot project yielded encouraging results, proving the model works and demonstrating significant potential to scale the program to deliver a greater volume of certified sustainable beef to Canadian consumers. The pilot is currently encouraging additional ranchers to participate in the pilot for the remainder of 2018.