WFCF Storybit : Diestel Family Ranch

It’s almost game day!  It’s the evitable question – chicken, ham or turkey?  Time to ruffle some feathers because turkey is coming in for the win!  Gather around the table and enjoy a mouthwatering premium turkey from Diestel Family Ranch.  This week we are giving you all the juicy details on Diestel Turkey’s.

The Story

Part of the fourth generation Diestel family, Heidi shares the story of her Great-Great Uncle Ernest Bottini who set their entire story in motion after migrating from Western Europe more than 70 years ago.  Ernest landed in Sonora, CA, where he purchased 400 acres to start a turkey ranch. Heidi’s father, Tim, grew up working with turkeys alongside Ernest and his father Jack, who officially founded the Diestel Family Ranch in 1949. Passionate about carrying on the family’s tradition, her parents purchased the farm in the 1980s and changed the food game. Her mother, Joan, a registered dietitian, was determined to make high-quality, farm-to-table food more accessible to people.  Her father supported these efforts and helped define new industry standards for animal practices for antibiotic-free and organic poultry.

Today, the ranch is led by the fourth generation, which includes Heidi, her brother Jason, and her husband Jared. They’ve continued to adopt her parents’ passion for doing things the right way without compromise.  Along with their partner ranches, Heidi and team raise their birds with strict animal welfare standards. All the turkeys are given room to roam and provided a wholesome, nourishing environment with access to fresh water and clean air.  The turkeys are also fed an all-vegetarian diet without fillers, growth stimulants, or antibiotics, ever.  Because family is an important part of their lives, they are humbled to help support yours by providing a high-quality product.  Diestel turkeys can be found at select natural grocers across the country and online at DiestelTurkey.com.

Why Verify?

With so much information out there, it’s easy to get overwhelmed when it comes to choosing the best food to feed your family. That’s why transparency is so important and it’s why Diestal Family Ranch chooses to take part in verification programs, specifically the Where Food Comes From Source Verified program.  Third-party verification programs like help build trust between brands and consumers to help you make informed decisions when shopping. The Diestel family wants you to know you have the power to vote with your dollar. By choosing responsibly produced products, from verified sources, you’re showing the food industry that you value companies that hold themselves to a higher standard.  As a consumer you should also feel empowered to ask questions about your food and where it comes from.

Learn More  

The team at Diestel Family Ranch are dedicated and passionate about their business, which is why we wanted to share their story. Remember you don’t need a holiday to share a delicious turkey with the family.  What else can they say?  Their birds are flocking incredible.  Be sure to check out their website to learn more about this family owned ranch, including the lean and clean products they offer.

 

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