How can you understand anything about a food product if you don’t know where it comes from? All of those credence attributes or production practices that may be important to many individual consumers are irrelevant if you cannot first determine WHERE it was raised or grown. After that, you can begin to understand the HOW, WHEN and WHY.
Rest assured, any product that carries the Where Food Comes From Source Verified® label has undergone a thorough audit and verification process to assure that their products are traceable back to the individual families that produced them. They know where their food comes from, and as a result, so can you.