7/2/2013

Peter Piper Pizza To Host Grand Re-Opening In Arrowhead

First 200 families in line to receive free pizza for a year

Scottsdale, Ariz. –Peter Piper Pizza will celebrate its 40-year anniversary by hosting the grand re-opening of their second next-generation restaurant on Friday, July 26. The event will start at 11 a.m. at the Peter Piper Pizza located at 7525 W Bell Rd. in Peoria. This multi-year project, coined as “Piper Remix,” will re-image all 139 locations by 2018.

The event will feature a DJ, photo booth and giveaways until 2 p.m. The first 200 families in line by 11 a.m. will receive one free pizza per month for an entire year.

The reimaging is aimed at attracting millennial families, boasting new exterior color and signage, revamped modern interiors and new store configurations showcasing abundant glass, brick and modern lighting. More flexible seating arrangements will be available including areas for customizable family dining as well as large parties, an enhanced kitchen, an upgraded audio/visual experience including digital menu boards, and more parent-friendly beverage options like locally crafted bottled beers and wine.

The only thing not changing in the transformation is the freshly made food that has been the hallmark of Peter Piper Pizza’s success over the years – dough made fresh daily, hand-chopped vegetables, and grated, block Mozzarella cheese – all prepared daily in each restaurant.

“Our goal is to bring together families and friends over fresh food while providing the latest games at a great value,” said Peter Piper Pizza CEO Charles Bruce. “We want to make sure we’re meeting the expectations of today’s family dining experience and reaching prospective guests who have never visited us before.”

The first Piper Remix took place at the 3rd Street and Bell Peter Piper Pizza, which debuted in April. The Arrowhead location will be the first freestanding restaurant, receiving an all-new exterior look. Due to the renovations this location will be closed from July 8th – July 19th.

About Peter Piper Pizza

Based in Phoenix, Peter Piper currently has 139 corporate and franchise-owned locations throughout the southwestern United States and Mexico, with new franchise agreements in Dallas, Houston, Amarillo and Lubbock, Texas. More information is at PeterPiperPizza.com<http://www.peterpiperpizza.com>.

About Santy Integrated:


Santy Integrated is a full service integrated marketing communications firm headquartered in Scottsdale, AZ with a growing footprint in Seattle, LA and NY. Known as the home of unexpected thinking, Santy specializes in brand development, all offline media, digital marketing and design, website development and management, SEO, media planning and buying, public relations and social media. For more information please visit Santy.com<http://www.santy.com>.